Your biggest and most important promotional
tool should be YOUR SHOW!

Make sure to focus some extra time thinking
about ways to turn your show into an Infomercial
for your services.

To help you out, here are some tips taken
DIRECTLY from our best-selling “90 Day Market
Mastery System for Magicians”…

————————————————–

1. Have a great show. This should go without
saying but so many performers think they have
a great show when, in reality, their show is
only mediocre at best. It’s difficult to look
at your show objectively. But here are some
simple ways to get a good feel about the
quality of your performance.

A. Are people coming up to you afterwards and
telling you that they really enjoyed your program?
Are they being sincere? Are they saying that your
show was, “nice” or that they, “Really, really
enjoyed it”?

B. Are people asking for your business card?
Sometimes it takes a little initiative on your
part to get them to ask, because many people
won’t think of it. Here’s a great tip. When
someone asks for your card, make sure that you
get one of their cards as well. You can then
follow up with a thank you letter, three step
letter campaign, phone call, etc. By getting
their card you take charge and don’t have to
wait for them to contact you.

C. Are your clients giving you referrals? Dan
Kennedy says that “happy” customers don’t give
referrals; “enthusiastic” and “inspired” customers
give referrals.

By the way, your clients are a gold mine when
it comes to getting you more business. You’ll learn
how to get referrals later in this section.

2. Have a big sign, with your name on it,
clearly visible throughout your show. I put one
on the outside of my roll-on table. By doing this
people are constantly seeing your name as you’re
doing your show.

3. If you’re doing a public show, have posters
or signs with your picture and name at the entrance
to your program and, if possible, have them
hung up in advance of your show announcing that
you will be appearing on such and such a date.

4. If you’re at a public show, have a table set
up with your promotional materials for people to
take. Be sure to announce that people are welcome
to pick up some materials if they’re interested.

5. Use your name and get your audience to say
your name a lot. This can be done in subtle and
not so subtle ways. You can use the old joke,
“The other day a guy came up me and said, Turk…
and he said that because that’s my name… He
said Turk, how do you….? At kid’s shows, I
have the kids alert me to the fact that something’s
happening that I’m not aware of by yelling out.

“Hey, Turk the Genie!”

They do this a lot during the show. The obvious
benefit of this technique is that people will
hopefully remember your name so, when it comes
time to contact your for their event, they be
able to look up your number, call directory
assistance or spot your ad somewhere, and
give you a call.

————————————————-

There are a couple others in the kit I didn’t
have space to mention today, but you get the
idea. This is an example of having a thought
out, carefully planned STRATEGY for producing
additional gigs. Not willy-nilly toss stuff
at the door and hope it works. Careful,
strategic thinking and planning should form
the core of your business.

Keep moving forward.

–Jack

p.s., Tip of the iceberg time… those 5 tips
are just 1/10000th of what’s in the “90 Day
Market Mastery System for Magicians.” Even
better, it’s 100% downloadable and you can
get all the goodness in an instant.

Here’s the straight scoop:

http://magicmarketingcenter.com/90daydigital

It’s the copywriting principle known as the:

“Damaging Admission”

… and it’s a really smart tool to use in your sales
materials – letters, websites, brochures and even
telephone scripts.

It’s simple: Just state out front to the client what
you would consider a weakness of your offer.

Reason: It’s best to get this out in the open and
identify a pro-active response to this potential
objection before the prospect comes out with it
on their own.

Example: In my phone script for doing family
celebrations/schools/etc. I lay out up front
that as a magician, I don’t do the “artistic
act with floating things synchronized to
music” – so if you’re looking for that kind
of magic act, I’m not your guy.

I’m being upfront about what could be
considered a “weakness” in my act – I’m
not a traditional “magician” with top hat,
cane, and bunny. Not my schtick. Nothing
against that sort of thing, it’s just
not me and never will be.

Instead, I let them know my focus is a
room packed with howling, laughing kids.
That’s what I deliver.

So… my “damaging admission” leads right
into what is essentially my Unique Selling
Proposition.

Might this turn off some prospects? Maybe.
But you can’t book every gig. I’m not right
for everyone everywhere. That’s fine.

This does, however, produce great results
for me again and again as I’m hitting on
the highest level of needs in most folks
who call for that kind of show.

Look at your act honestly and think about
how you might turn something that’s a
possible drawback into the lead into
your strongest positive.

It’s a preemptive assault on possible
objections – which can lead to more
sales and booked gigs.

Keep moving forward.

–Jack

PS., If you’re looking for gobs of ammo
in your next assault on them marketing
beaches, then consider “warrior” advice
before you hit the sands:

http://magicmarketingcenter.com/warrior.html

Ran out early to grab a cup of coffee and pastry with my wife
this morning at a local bakery in town. Nice place, busy, and
abounding with appealing, calorie-unconscious opportunities.

We ordered latte’s (it is greater Seattle after all) and took
our pastries to a little table while they were being barrista’ed.

After a few minutes, I rose to walk over to the counter where
the cups were being filled. Creamy and hot I took them back to
our seats.

My wife raised to the cup to her lips… frowned… and then
put it down. “Look here,” she told me as she grabbed a spoon and
proceeded to pile one spoonful after another of foam into my cup.

After digging down more than half-way through her cup, she finally
managed to skim the surface of what appeared to be the actual
liquid portion of her Chai Tea Latte. “Don’t you think this is
kind of overkill on the foam?” she said.

I agreed and took the cup back to the counter. The manager
walked over and said, “Can I help you?”

“Yes,” I said, “we’re over half way down in this cup before
getting to any latte. Can we have some more tea here?”

“Well… okay,” said the manager, “but you know, that’s the
way a Chai Latte is supposed to be. Half foam. That’s the
way we were trained to make them.”

Somewhat begrudgingly she remade it, this time with more tea
and less pure foam.

So… I guess they did the “customer is right” thing…

But man, I didn’t feel much affirmation there. To be honest,
I felt like I had been told, “Look you moron, what do you
expect with an 8oz Latte… 8 ounces of Latte?”

A much better response would’ve been: “Oh, I see your point.
Here… let me take care of this for you.” And then give
me more tea.

That’s customer service. Make things right if they’re not.
Even better would’ve been to OVER-Deliver and exceed
expectations.

Good lesson to remind myself of and to stay on top of.

BTW, the pastries were kind of dry as well…

You keep moving forward.

–Jack

PS… If you missed the call with Tim Adamz on filling
your summer with shows, I’ve uploaded the audio for
you to listen to.

http://www.MagicMarketingCenter.com/deal

Better hurry… It and the awesome deal Tim’s offered
will remain available online through TOMORROW (Sunday)
night at Midnight Eastern.

Don’t miss out!

I’m also doing a TON of copywriting for clients… one
specifically who I’ll name soon… a BIG name client
who gives me a LOT of work. This is something I very
very much enjoy.

In juggling many projects, there’s a lesson I’ve learned
that’s helped me take my productivity one more notch
higher than before.

I’ve always been pretty darned productive. I get LOTS
done on a regular basis.

But there’s always room for improvement, so I’m sharing
a tip that I discovered from Dan Kennedy – and it’s
a darned good one. I’m going to paraphrase the point:

“In planning a task, identify EXACTLY how much time you
will devote to it. Then bust your tail to finish it
within that time frame. No ifs, ands, or buts.
Get it done.”

This is a mindset well worth developing. Isn’t it easy
to just lollygag your way through something… and then
discovering that you’ve shot the whole day?!!! And it’s
still NOT done!

Crapola, that’s no way to run a railroad.

Set a time-limit to your tasks. Pick the end point and
bust tail to finish it before the clock expires.

Hard. Cold. Cruel. But danged effective.

Go do likewise and get more done as you keep moving
forward.

-Jack

P.S., Set the clock tomorrow 3/29 for 6PM PT / 9PM ET
for a MUST attend call with my friend The Amazing Adamz.
He’s going to reveal exactly what he’s doing today
to fill up his calendar all summer.

Sign up here now:

http://www.magicmarketingcenter.com/call

Here in Seattle we’re barely scraping the surface of Spring.
The frogs in my back yard are making a joyous noise, so I can
tell that even though the thermometer has issues getting above
the 45 degree mark most days, the SUN is on its way and soon
we will be enjoying the summer months again.

No better time than NOW to really ramp up things in terms of
making hay while the sun shines. And that’s what this month’s
call is going to focus on.

Tim Adamz … master conjurer and all round wise marketer
is going to let you slip behind the curtain to see EXACTLY
what he does to fill his summer calendar with easy and
fun family shows.

You don’t want to miss this call – Tim’s even going to reveal
his “sneaky back door assault” technique to booking daycares
that’s just killer…

The call starts this Thursday at 6PM PT / 9PM ET and will go
about an hour. Sign up here:

http://www.magicmarketingcenter.com/call

See you there!

–Jack

Some magicians have asked why they should send out a
series of lead generation letters instead of just
sending out a series of complete sales letters.

Well, first of all, there are no absolutes in marketing
but there are some general rules.

You want to send out lead generation letters for a few
reasons:

1. The expense. It costs a lot less to send out a 1-2
page letter than it does to send out a complete sales
letter package. You only want to send your expensive
package to the people who are interested. You find out
who is interested with lead generation letters.

2. Multiple contacts. Selling a magic show to a
corporation, school, etc. is NOT an easy task. Why?
Simply because there really isn’t a need for
entertainment every day. Remember that you need to
deliver the right message to the right person at the
right time to sell your show.

Even if you have the greatest offer on the planet, it’s
going to fall on deaf ears if there’s no impending
event where entertainment is needed.

So, if you just send out one complete sales letter, you
run a great risk of failing. Not because of the offer,
but because your show isn’t needed at that time.

By sending out a series of lead generation letters, say
one a month for three months in a row, you give your
prospect multiple opportunities to respond and you keep
your name in front of them so when they do need
someone, they will think of you.

3. Your closing percentage is going to be a LOT higher
on leads who “raise their hands” and say “I’m
interested. Send me some information.”

Am I saying to never send out a sales letter designed
to do a complete selling job? No. For an time specific
event like “Red Ribbon” week or a corporate picnic, you
can send out a sales letter with confidence. The best
strategy is to test and see which method is most
profitable for you.

Keep moving forward…

–Jack

PS., Hey put a big red X on the calendar for this coming
Thursday March 29 at 6PM Pacific Time. I’m going to do a
very timely call that will go over some lead gen ideas
for gigs that you definitely don’t want to miss.

Watch your email tomorrow for the deets. For now, set
aside some space and time.

But here are five really bad, really deadly mistakes you
should AVOID Big Time in your magic/entertainment biz:

1. Creating a show and trying to find someone to sell it to.
You want to find out what people want and create a show around
that.

2. Being boring. Most magician’s marketing materials, brochures,
sales letters, etc, are real “snoozers”. You have to write in an
exciting, motivating style to get results.

3. Not developing multiple offers. Give your prospect a choice
between two or three options. Ex. Bronze Package: Strolling Magic.
Silver Package: Stage Show. Gold Package: Combination of both.

4. Under estimating the marketing task at hand. Ex. A school show
magician needs to book 25 shows next month and he only sends out one
sales letter to 100 schools. He’s disappointed with the results and
says direct mail “doesn’t work”.

5. Not constantly marketing. Remember: You are not a magician, you
are a marketer of entertainment services. In business, marketing
is the whole deal.

#5 is actually the key to the Kingdom – you must ALWAYS be marketing,
always be doing SOMETHING to bring in new business. Every day. Make
it a priority to do at least one little thing… maybe it’s a phone
call… a postcard you send… email an old client and offer a great
deal for this year… SOMETHING…

Keep at it and keep moving forward.

–Jack

PS… Discovered At Last… Secret Magic Society’s Lost Recordings
Reveal The Real Secrets To Making Money In Show Business!…

http://tinyurl.com/73owojt

Not just yet. And I’ll go into details sometime soon.

What I have here is a really solid list for writing
G-R-E-A-T copy from a guy is quite clearly one of the
best in the biz: John Carlton.

The numeric points are John’s; me, I’ll kibbutz from
the sidelines below each.

1. Use POWER words. Humiliate. Assault.

(Power words are interesting. They imply action.
Movement. Force. Confidence. As Strunk & White said
so well in “Elements of Style, “Make definite
assertions!” Power words help you do so.)

2. Use Action verbs. No adjectives.

(Use ACTIVE verbs, not passive… i.e., write in
Active Voice “someone did something” not “something
is being done by something.” And flowery adjectives
clutter up the prose – say what you want to say
directly and to the point.)

3. Use storytelling verbs…imagine, dream…

(People LOVE stories and any time you can find a way
to bring even a hint of tale-telling into your copy
do so.)

4. The So What test. After every sentence think,
“so what?”

(This is a superb practice because it FORCES you to
get into the mind of the customer and then consider
their possible objections to what you write… which
leads to more quality thinking being applied to the
benefits you THINK you’re conveying. For instance,
just saying “winner of local magic competition!” … well,
so what? The what is “which means you can be certain
you’re getting a guy who’s proven he can deliver the
goods and provide a quality performance as measured
against other competitors.”

5. Get the rhythm of the copy by reading it
out loud.

(Strive to have your writing sound like the way you talk.
Writers call this “finding your voice.” It takes real
dedication and practice to get there, plus the knowledge
that writing like you talk is a real goal. You do NOT
want to sound like an English Textbook…. bleah!)

6. Study great copywriting.

(Where do you find great copy? JUNK MAIL! Especially the
letters you’ve gotten over and over again. If the copy
worked well enough to get sent multiple times, then you
know it’s getting good results.)

7. Great copywriting has a cadence to it -
It’s easy, it’s fast, it’ll change your life.

(This resonates with the “write like you talk” rule.
But without the stammering, ums, pauses, etc. Good
copy flows… and again, the best way to tell is to
read it aloud.)

And since we’re entering March Madness, I’ll toss in
one more to make this the “Elite Eight”:

8. Use slang for the appropriate market.
Talk like your market talks. Make sure you know
the language of your prospects.

(Once again, this PROVES to your prospect that you have
taken the time to understand where they live and what
they’re going through. Using their own language properly
helps you build a connection… and that in turn helps
you make that sale in print.)

Print this out and stick up next to your PC monitor.

Read it before you start writing that next sales letter.

Learn from the best and keep moving forward!

–Jack

PS… for an insanely awesome line up of some of the best
magic marketing minds EVAH… you need the audios from this
event. (Joel’s presentation(s) alone justify having this
on your shelf!)

Grab your copy here:

http://www.magicmarketingcenter.com/bootcamp2007.htm

Before I leave, wanted to give you a quick tip on something that’s sooooooo easy to forget to include
with your marketing materials/websites/brochures…

… But they are soooooo powerful:

Use PHOTOS to prove you rock!

I know, I’m a copywriting maniac and again, there’s no substitute for great copy. Nevertheless, I will
never argue against the power of a photo that shows you doing your thing surrounded by a crowd of ecstatic
clients.

Joel Bauer is the MASTER at this – his marketing is jam-packed with photographic evidence to show
beyond “shadow-of-a-doubt” that he delivers big time on every promise he makes.

Do likewise – if you don’t have any, get some. If you have some, great. Add more.

I’m no lawyer so I won’t go into getting approval, etc. – consult with someone you trust on that.
I’m talking about the end result you want which is plenty of evidence to convict your prospects that you are their prime suspect when it comes
to delivering the goods.

Keep moving forward.
-Jack

PS., Looking for a way to stay in touch with
your customers & suspects & prospects that:

Provides fresh, fun content every month

Is easy to use and produce

Offers a mix of news plus fun features like puzzles, jokes, famous birthdays, and more

Comes in multiple formats to fit your production budget, 4 pages, email, self-mailer, and postcard.

Insanely affordable above and beyond anything else you’d ever find on the internet…

Then look no further:

http://www.magicmarketingcenter.com/newsletter

- The Magic Show options they offer are BORING

This is a huge mistake. In fact, rather than offer multiple options, a lot of magicians only offer ONE when their prospects call.

You should always offer at LEAST two different magic show packages as options. Why? Well, for a couple reasons.

1) It enables you to have one priced at the fee you generally get and one at the fee you’d really like to get.

Dan Kennedy calls it the “Slack Adjuster” package – if your regular package for a family show is $249, the mondo slack adjust package would be $417 … you’d have to
figure out the details of what that would include.

You would think no one will take it – you’d be wrong. There will always be some segment out there who want the biggest deal possible. And by NOT having that mondo package available, you are leaving cash on the table.

2) The second reason is that by having 2 or 3 options available, you can slide naturally into the “alternative of choice” close to make the sale. Hence – instead of saying, “That’s my magic show package, would you like to move forward and book the show?” You instead can use the alternative of choice close, saying  “So Mrs. Jones, those are my package options – how do they sound to you?”

See the difference? With the first, you put the prospect into a “YES / NO” position. With the second, you have them thinking about which package makes the most sense… and
leads to more questions, which is a good thing.

3) The final note on packages is you want to give them fun and interesting names. Simply calling it your STANDARD and DELUXE option is okay, but why not go with something like: “You Won’t Believe Your Eyes it’s So Cool” Gold Package and the “Insanely Over the Top, Jaws Hitting the Floor” Platinum Package.

I violate this last one over and again and it’s a great reminder to myself to make sure I use that kind of language. We’re in a fun business… it’s part of your positioning as an entertainer to have “entertaining” package names. So make sure to factor this into your package design too.

Keep moving forward.

–Jack

PS, Hey, don’t miss out on the VERY cool video that Tim David has put out on the business of working as a performer. It’s only going to be up for another 48 hours and you don’t want to miss it.

http://www.magicmarketingcenter.com/pro