It may seem obvious, but many entertainers overlook this truth: Your biggest and most important promotional tool should be YOUR SHOW! Make sure to focus some extra time thinking about ways to turn your show into an Infomercial for your services. To help you out, here are some tips taken DIRECTLY from our best-selling “90 [...]
Actually, this is more like a “pre-emptive strike” against the damage done when a prospect doesn’t believe your offer. It’s the copywriting principle known as the: “Damaging Admission” … and it’s a really smart tool to use in your sales materials – letters, websites, brochures and even telephone scripts. It’s simple: Just state out front [...]
Saturday morning special… Ran out early to grab a cup of coffee and pastry with my wife this morning at a local bakery in town. Nice place, busy, and abounding with appealing, calorie-unconscious opportunities. We ordered latte’s (it is greater Seattle after all) and took our pastries to a little table while they were being [...]
I am working on a whole pile of different projects these days… many are magic-related, as I’m planning a serious revamp of my show strategy – which involves crafting new routines and all new marketing. I’m also doing a TON of copywriting for clients… one specifically who I’ll name soon… a BIG name client who [...]
Summer…. Here in Seattle we’re barely scraping the surface of Spring. The frogs in my back yard are making a joyous noise, so I can tell that even though the thermometer has issues getting above the 45 degree mark most days, the SUN is on its way and soon we will be enjoying the summer [...]
In the “90 Day Market Mastery System for Magicians” we discuss in detail the power of lead generation advertising and give example after example of effective lead generation letters. Some magicians have asked why they should send out a series of lead generation letters instead of just sending out a series of complete sales letters. [...]
We all make mistakes. Wrong turns. Bad decisions. All that and more. But here are five really bad, really deadly mistakes you should AVOID Big Time in your magic/entertainment biz: 1. Creating a show and trying to find someone to sell it to. You want to find out what people want and create a show [...]
Now, given some recent life/career developments, I could probably self-aggrandize myself into the realm of copywriting master-dom… Not just yet. And I’ll go into details sometime soon. What I have here is a really solid list for writing G-R-E-A-T copy from a guy is quite clearly one of the best in the biz: John Carlton. [...]
Gotta run off to do some magic and then go see the kids for the weekend. Before I leave, wanted to give you a quick tip on something that’s sooooooo easy to forget to include with your marketing materials/websites/brochures… … But they are soooooo powerful: Use PHOTOS to prove you rock! I know, I’m a [...]
Here’s a very simple, yet very important UGLY truth about most magicians: – The Magic Show options they offer are BORING This is a huge mistake. In fact, rather than offer multiple options, a lot of magicians only offer ONE when their prospects call. You should always offer at LEAST two different magic show packages [...]
