I had a gig last night that I’ve been dreading for a couple weeks. It was a birthday party. And yes, I’ve done literally thousands of birthdays over the years, so I shouldn’t have been scared. After running for office, crap, nothing scares me. But I wasn’t looking forward to the show last night. Why? [...]
I trust you’ve had a great holiday experience, with the New Year heading your way packed with its inevitable blend of hope, fear, excitement, and wonder. Getting ready for a new year always involves some soul searching and redefinition. I’m doing a bit of that myself, trying to identify exactly how to narrow my focus [...]
Okay… “Copy” isn’t exactly the right word. The correct terminology would more accurately be called: “Model” What I’m referring to here is one of the inside secrets that ALL top copywriters have in their arsenal of ammo. It’s called the “Swipe File” and if you don’t have one right now, you are missing the boat [...]
A day back I laid out my current online, magic marketing strategy for booking gigs. It involves multiple websites (not just one) each targeting a slightly different niche or avenue of search by the consumer. I talked a lot about using SEO and PPC to promote the sites. My bad for not defining these terms [...]
I hope your Christmas/Holiday season is going great! As I posted on one of the forums the other day, I am finding more and more that people are waiting until the very last minute to book entertainment. My theory is that with the economy, they are holding tight to that cash… until… at the last [...]
“Look,” I told him, “it was an accident!” He stared at me with ice-cold, steely pink eyes. “Tough cabbage Hombre,” he said, “what you gonna do about it?” Honestly, it wasn’t my fault. We’ve had a crappy Spring and the grass… well, it was darn nearknee high in some spots. Today was the first nice, sunny day [...]
I may have actually shared this earlier, but the concept is so gosh-darned important that I felt like even if I’m repeating myself, this matters so much it’s worth it. There are three words you need to tattoo on the inside of your left forearm – to ensure that you see them every single day. [...]
Back in 2001 my daughter Rose and I went shopping for a new truck. My trusty, aging Isuzu Pickupwas pretty much on its last legs and it was timeto get something a bit more handy to have roundthe house. (I live on 5 acres and there’s lotsof hauling, digging, and assorted movement ofdirt and debris that [...]
Here’s a quick, very cool tip that I picked up last weekend at my friend’s “Improving Your Dental Practice”seminar. It has to do with handing out your business card. All too often, when someone asks for a card, we simplyhand it over without thinking or any kind of commentary.I am just as guilty as anyone in [...]
Keep moving forward. –Jack P.S., For a really solid grounding in using headlines, direct response marketing, and all the fundamentals, make sure to grab your own copy of the groundbreaking: “90 Day Market Mastery System for Magicians.” It’s a must read if you take your biz seriously. Take a peek here: http://www.magicmarketingcenter.com/90daydigital
