Let’s be very clear. You have to have video on your websites today. It’s no longer an option, it’s a requirement. People want to see you in action as an entertainer. And the easiest kind of marketing is to give your prospects exactly what they want. So you’ve got a video of your program, or [...]
Just discovered a brand new toy from Google. It’s called “Search Stories” and it lets you create a quick little search-box oriented story. Here’s the one I just created: Create your own and send me a link and I’ll put them all in a future post here at the center of the magic marketing universe. [...]
We had a great chat last night! I really enjoyed picking Lou’s brain on his background as a Close Up magician, which of course ventured into such other critical topics like marketing, sales, positioning, and … probably most important of all… the proper mindset to ensure you approach your magic business as a top notch [...]
My friend Joel Bauer puts it best: “Your ego is not your amigo” Incredible advice on so many levels, not the least of which is with your marketing. Because folks know I’m pretty handy when it comes to cranking out effective sales copy, I’m asked to give feedback on a lot of brochures, websites, sales [...]
One of my favorite films of all time was that classic comedy by Billy Wilder, “Some Like It Hot.” In this film, two musicians (played by Tony Curtis and Jack Lemmon) flee gangsters in Chicago by pretending to be women and joining an all-girls band heading South. Marilyn Monroe plays “Sugar Kane Kowalczyk” – now [...]
