What Are You Selling?

What are you selling? If you answer, ‘Magic Shows’ then you’re missing the boat. You are not in the business of selling magic shows. If you answer, ‘Myself’ then you’re a bit closer. Yes, you’re selling yourself. If your audience doesn’t connect with you as a person, as someone they respect, like, and admire, then [...]

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3 Keys to Marketing Success

There’s something about the number 3 that always gets your attention. It’s one of those "Magic" numbers that seems to wield enormous power. As a writer, one of the first lessons hammered home to me over and over again was the importance of the 3-Act structure. Every story, every movie, every play — and now, [...]

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Take Five

In case you hadn’t heard, I’ll be emcee-ing an open source software conference this month in Singapore. It’s a pretty sweet gig and I’m really looking forward to it. As part of the deal, I’m even going to be doing a talk to the attendees on "How to use free software to jump start your [...]

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