Need to bang out a sales letter or website copy fast? Scared of that blank page? Writers block got you down? Relax, Jackmeister is going to give you the key tipd he uses to get his writing projects out of his head and onto paper fast. And it’s easier than you might imagine. There are [...]
There’s no marketing lesson today… leastways, not overtly. Instead, I’m going to talk about delivering the goods during your show.I don’t put much time into this topic, primarily because you signed up to learn new and better ways to improve your marketing and ramp up your sales. But I can’t ignore the elephant in the [...]
I’ve spoken before about the need to acquire what Dan Kennedy calls "that slight edge" over your competition. Especially today, in an extremely challenging marketplace, it’s critical to go the extra mile to build up the skills that will enable you to be just that much better than the others in your market. I was [...]
Don’t have a lot of time to write, because I’m off in a bit to a long day of shows, wrapping up with one of my favorite programs, "Success Magic." I’m going to be presenting this at a high school jazz band retreat. I’ll let you know later how it went. All week I’ve been [...]
There’s a Biblical metaphor about the foolishness of putting new wine in old wineskins. Here’s why. New wine used to be immediately stored in wineskins, which were basically leather pouches. As the wine matured, it gave off gas, which caused the wineskin to stretch and expand. The reason you didn’t put new wine in an [...]
A few weeks back when I spoke at Eric Paul’s event I made a comment that probably sounded to some like shooting myself in the foot. Here’s the gist of what I said… "We’re always looking for the next new thing. The silver bullet. The shiny box-o-stuff that’s going to change our lives. Well, [...]
