Details Matter

I’m off in a couple hours to get some coaching of my own in LA… it’s something I do every quarter and I always enjoy the experience. So today’s tid-bit will be short and sweet.  But oh so important…. here it is… Details matter. You have to constantly be aware of the finer points of [...]

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Ancient Temples And Marketing

All my daughters love to swim. In fact, two of them took it seriously enough to participate on the high school swim team. And I do mean serious,because practices were at 5:30AM every weekday during the season. (Of course, that meant Dad had some pretty bleary eyed mornings himself. Glad those days are long gone.) [...]

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Doing Research for Pirate Shows?

As we’ve discussed many times, having a themed program is a great way to separate yourself from your competition.  It makes you different, memorable, and definitely more marketable than just another "rabbit-in-the-hat" entertainer. Well, it’s officially "Talk Like A Pirate Day" and there’s no better time to learn the arcane nuances of the swashbuckling vernacular.  [...]

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Hard Times, Where Ya Lookin’?

Well, the stock market’s given us all a merry few days… bull, bear, bull, bear, bear, bear… It’s got everyone’s underwear in a frazzle. A perfect time to focus on fundamentals… in your marketing I mean. And one fundamental I tend to overlook when casting for leads is this:  the easiest show to book is [...]

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Theme Music

My guitar teacher and I have had quite the journey together. I met Greg about 10 years ago when my daughter Rose got a part in a community theater production of "Annie."  (No, Rose didn’t play the curly haired moppet…she was one of the grown ups.) Greg was directing the cast and because my daughter [...]

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Remember to Count…

I spent some time this morning watching the different ceremonies going on across the US to honor those who fell on 9/11/01. It’s appropriate and fitting to do so. It’s also a great reminder to take a step back from the business of the day, pause, and remember to count the many blessings we all [...]

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