I’m off to a full day of gigs, which I’m not complaining about at all. It’s a funny thing… as much as I like marketing and learning all about it, I very much enjoy getting out in front of folks and helping them have a good time. And that’s pretty key to our business. If [...]
Everyone’s always looking for the "latest thing" when it comes to business. For example, the current hot buzz words for the internet all relate to "Web 2.0" and "Social Computing." Marketers are no different. We want what’s hot, what’s happening, what’s hip and new. Sometimes that’s good. But don’t make the mistake of not looking [...]
Remember the old "Wolfman" movies? Maybe you’re not old enough… they were, in fact, a little before my time. My dad, who grew up during the Depression, would tell me how scared he was walking back from the movie theater after watching Lon Chaney Jr. do in assorted bit actors. When facing the Wolfman, the [...]
I’ve been looking at a lot of entertainer websites the past week or so, just to see what folks are up to out there. First the good news: People have finally got it that you have to have a web presence. To be taken seriously as a professional these days you have to have some [...]
A week or so back I related a story about a book I’d read on the life of the Birdman of Alcatraz… the guy was no prince no matter how nobly he was portrayed by Hollywood. (Now there’s a topic I could go on about for a while… but not today…) Anyway, what creeped me [...]
One of the best tools you should have in your marketing "bag-of-tricks" is an extensive swipe file of successful marketing campaigns. A mistake most of us make is to toss that "B-Pile" mail immediately in the trash. Wrong. What you should do instead is stash the good stuff away in a nice file for [...]
What’s the real secret to getting by in today’s market? Get off your tail and work! Business has never been easy. It wasn’t easy yesterday and it isn’t any easier today. But complaining about how hard things are doesn’t put dollars in your pocket. So get out and do something. Anything. Lot’s of things. Work [...]
