There’s a timeless truth in show biz: “Ya gotta know your audience.” This matters just as much – if not more – to your marketing. It’s amazing that we’ll spend so much time thinking about out audience when they’re seated before us, but so little about them when we’re getting ready to send them a [...]
We’ve always looked to experts for wisdom and guidance when it comes to building our business. Here are some words of wisdom from someone I’ve looked up to for many years…
I blame this totally on my daughter Rose. Over Christmas, while she was visiting for the holidays, she twisted the collective arms of my wife and I to take up her “Lost” habit. She even sealed the deal with the complete Seasons 1-5 DVD set under the tree. So Charlotte and I have become LOST [...]
Sometimes I just need to geek out. Today’s one of those days. Don’t get me wrong. I love performing, I love magic, I still get a huge kick from making kids, moms, dads, families, teachers, and so on evermore laugh their butts off. Being onstage brings some seriously major joy into my life. And I [...]
Let’s be very clear. You have to have video on your websites today. It’s no longer an option, it’s a requirement. People want to see you in action as an entertainer. And the easiest kind of marketing is to give your prospects exactly what they want. So you’ve got a video of your program, or [...]
Just discovered a brand new toy from Google. It’s called “Search Stories” and it lets you create a quick little search-box oriented story. Here’s the one I just created: Create your own and send me a link and I’ll put them all in a future post here at the center of the magic marketing universe. [...]
We had a great chat last night! I really enjoyed picking Lou’s brain on his background as a Close Up magician, which of course ventured into such other critical topics like marketing, sales, positioning, and … probably most important of all… the proper mindset to ensure you approach your magic business as a top notch [...]
My friend Joel Bauer puts it best: “Your ego is not your amigo” Incredible advice on so many levels, not the least of which is with your marketing. Because folks know I’m pretty handy when it comes to cranking out effective sales copy, I’m asked to give feedback on a lot of brochures, websites, sales [...]
One of my favorite films of all time was that classic comedy by Billy Wilder, “Some Like It Hot.” In this film, two musicians (played by Tony Curtis and Jack Lemmon) flee gangsters in Chicago by pretending to be women and joining an all-girls band heading South. Marilyn Monroe plays “Sugar Kane Kowalczyk” – now [...]
Holy crap-o-la… I’m bushed… It’s been an extremely hectic couple of days with all the projects, etc. (One of them is a brand new MagicMarketingCenter website, which I will unveil shortly and it’ll be killer, promise.) But today the phone has been literally ringing off the hook. Maybe it’s the water, the air, my sparkling [...]
