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Making the
Big Money as a Family Entertainer!
“Learn
the secrets of the top pros on There are two types of professionals in the family entertainment market, those who make the big money and those who dream about it. The funny thing is if you ask the top people in our profession what they are doing different from their competition you will discover that it is a few simple things that anyone can duplicate. These few simple things make all the difference in the world. A marketing mentor of mine once told me that there are only three ways to increase the profit of any business. They are:
The solutions to these three items are simple if you know the secret. In order to get more customers you need to get your contact information to more potential customers, it is simple mathematics. To charge a higher price to your customer you need to offer more services or have a higher perceived value. To get your customer to purchase more often you need to market additional shows throughout the year. At this point in our conversation we will assume that you have a competent show. If this is not the case, no matter what marketing you do, you will fail and it should be the first thing you work on. Otherwise, I am going to share with you how I accomplish the above three objectives with very little work or expense. To create a higher perceived value and add an additional income stream I have created customized magic sets and goody bags. Some of the great magic marketers such as Brian Flora, Dave Dee, and Eric Paul have all done this, and many of you may be doing this also. If this is true, you will still want to read the following information on how my items are different and easier to utilize. The first thing I am going to explain is my new customized children’s magic set. When I was in the magic shop business I noticed that there was a lack in quality magic sets. They all seem to contain the exact same tricks with a different cover on the box. Also, the instructions for the sets are usually horrible. Over the last fifteen years I have strived to change this. Customized Children’s Magic Set As many of you know I became a minor celebrity in the magic community by creating a magic set that I sold for $60.00 that cost me about $4.00 to produce. At the time this was very innovative and the reprint rights to The Deluxe Magic Set was extremely popular and still used by many top professionals. When I had my magic shop I sold thousands of these sets. When I sold my shop and began performing again I learned how valuable a customized magic set was as no other entertainer in my market had anything like this. Because I had my own magic set, potential customers believed I was a better performer than my competition, (a compelling selling point). The Deluxe Magic Set was perfect for older children and adults but because it had such tricks as the floating bill and sponge balls it was a little overwhelming for smaller children. For kids ages four to nine I put together a different magic set containing six popular ‘plastic’ tricks and I wrote a special set of instructions and packaged them in a tube that was decorated as a magic wand. I, as well as my clients, loved the packaging, but the magic set had two major drawbacks. The tricks were relatively expensive especially if you compared the cost to The Deluxe Magic Set. I also had to purchase the tricks from a magic distributor. Those of you who have already dealt with these companies already know how difficult this can be. You need to purchase a large quantity of each trick to get any kind of discount and they will run out of certain items usually when you really need it. 1. Get more customers. 2. Charge a higher price to each customer on each transaction. 3. Get each customer to purchase more frequently. For the first time I am offering the reprint rights to this magic set. This means that you have the right to copy the instructions, with your name as the author, as many times as you want for one low investment. You will easily make your money back from the first couple of shows that the magic set helps you book. It will become indispensable as a marketing tool as well as a great add-on to your show. The reprint right package includes the following: 1. 1200 dpi (high quality) copies for the instruction booklet for the tricks in The Magic Wand Magic Set which you can take to any copy store in the country to make immediate copies. 2. 1200 dpi (high quality) copies of my new magic wand booklet. This book shows the kids how to do a bunch of tricks with a regular magic wand and makes a nice addition to The Magic Wand Magic Set. 3. A copy on disk in Publisher format of the two above set of instructions that you can use to customize the booklets and print them off of your computer’s printer if you wish. By printing the instructions off of your computer it will only cost you a few cents per copy. 4. A special report on the best places to purchase the items for the magic set, construction tips, and how to sell the magic set to your clients. You will be the only magician in your area with your own customized magic set which will increase your credibility factor and allow you to charge a higher price for your shows. I can’t tell you how impressed my clients are when I bring out The Magic Wand Magic Set. It has a real wow affect that will long be remembered. The investment for The Magic Wand Magic Set is only $187.00. I am so positive that you and your clients will love this magic set that I am offering a no questions asked money back guarantee. There is no way you can lose on this deal. Magic Goody Bags I have discovered that goody bags are one of the best marketing devices you can use as a magician. It gets your contact information into the hands of potential clients while at the same time adding value to your show. I, as well as many professional family entertainers, provide goody bags to my clients. I have been doing this for over fifteen years and for most of this time my goody bags have resembled those described by Brian Flora and Dave Dee. I wanted something completely different that was both easy to put together while at the same time having a higher perceived value. After a ton of research and locking myself in my office for endless hours, I have come up with the ultimate goody bag. My initial project was the original goody bag but it grew into nine different items, taking a little over nine months to complete. Included are the instructions for the easiest magic club you can imagine as well as magic instructional booklets that can be used for magic classes and back of the room sales. Several of my friends have been using them to great success and they are now being offered to the magic community for the first time. Even though I use the general term ‘goody bag’, each of the items has different uses that may not necessarily be for children so you will want to read the descriptions carefully to see which are right for you. The New Goody Bag This last year, tired of purchasing plastic trinkets and special props to be included in my goody bags, I sat down to write and illustrate something that was uniquely different. In this new goody bag, as with my children’s magic set, you will find everything you will need from Wal-mart or a dollar store. The tricks were specifically chosen so that they pack flat so that they are easy to bring with you to your show. You will also find that it is quick and easy to put together. The cost of each goody bag is less than fifty cents and I have found I can easily charge $2.00 for each one. Best of all, I get my contact information into the hands of all of the guests. I have designed this goody bag so that it is easy to customize for all of your events, whether it is a children’s birthday party or a corporate event. Yes, the tricks are good enough for adults but easy enough for children. Out of the thousands of potential tricks I could have included, I did exhaustive research and testing to find the best that fit into my criteria. The best part is that these goody bags are ready for your immediate use. The goody bag has six different tricks. For three of the tricks you actually print the needed props. The other three tricks utilize inexpensive easy to find items. Any one of the tricks can be demonstrated during your show and you will find that the goody bags will become one of the highlights of the event. The Magic Club There is no better way to build a family entertainment business than starting a magic club. For those of you who do not know, a magic club is where children send you their name, birth date, and contact information and you send them magical ‘stuff’, a membership card, etc. With their contact information and birth date you are able to proactively market yourself to these potential clients for little more than the cost of a stamp. No more waiting around for the phone to ring. The magic club is one of Eric Paul’s secrets to huge success and now you can now utilize this powerful marketing tool, only now it is easier. As I said earlier in this letter there are a couple of things that the successful pros are doing and this is one of them. The magic club I have created is inexpensive to produce, easy to package, and cheap to ship. I did not want to spend hours putting together the pieces and parts to the magic club, which is exactly what most magicians do. My magic club takes only seconds to assemble, costs almost nothing, and reaps huge results. As an added bonus I have included a trick that I demonstrate during my show and the secret is included in the instructional booklet for the magic club, and it gets the kids begging to join. I will share this trick, something I have not told anyone, for the very first time in this package. The magic club booklet includes seven different tricks. One is the interactive magic trick I talked about earlier that you will want to perform during your show. Another is the easiest floating bill trick I have ever seen, and it does not utilize invisible thread. Include a membership card and you are set to go. The Magic Wand Give-Away For the times I work large events I wanted an inexpensive marketing piece that I could give away that would get my contact information in the audience’s hands. I have tried many different things, but most didn't work for a variety of reasons. This one has gotten the best results by far. This marketing piece is a one page set of instructions with four great tricks, one of which I demonstrate on stage. It is rolled up to look like a magic wand, hence the name. On the bottom of the sheet I put my contact phone number. I can easily customize these for any event and have found that they also work great as a giveaway for the helpers who come up on stage for my school shows. I work the cost of this giveaway, which is negligible as it can be printed right off of my computer’s printer, into the price of my show. My clients love this, especially since I customize it with their name. It is also perfect as a giveaway if you are a restaurant magician and it is much more powerful that a business card. Book of Bar Bets and Tricks A magician friend of mine works at an exclusive club and was not allowed to hand out his business card and was losing a ton of work. He asked my advice and I offered to write a booklet of bar bets and tricks which he could hand out instead. In the booklet he put a short biography and his contact information. The club loved it especially when he put their name and logo on the cover. This little marketing piece made him the busiest and most expensive magician in his market. I gave him a six month exclusive which has just expired and I am now offering it for the first time to the rest of the magic community. If you works bars or restaurants this one is definitely for you. The Juggling Book Do you juggle in your show and want to have a juggling booklet you can use as a goody bag? Now you can. I have produced a small juggling booklet that can be used to teach anyone how to do the basic three ball juggle in a few minutes. A local magician friend of mine has been using it for the last six months for both his children’s shows as well as for corporate clients. In fact, he has discovered a market niche where he teaches an hour long juggling class at corporate events such as team building or staff development days and he earns well over a thousand dollars per class. He has found that this booklet is essential for his class. He also does a juggling class for the older children at daycares, but of course for not quite the same amount of money. The Successful Magician Booklet I produced this booklet as a giveaway during my magic classes, but it can also be included in any magic set that you produce. It is the type of book you wish was available when you first got into magic. It teaches the reader about the rules of magic, practice tips, a short history of magic, and a glossary of terms. I have found that my students have really benefited from reading it. If you do any magic classes, especially for children, you will find a use for this book. 25 Tricks with the Miracle Gimmick The thumb tip is one of the greatest gimmicks created for magicians. This booklet teaches twenty-five different tricks using the thumb tip, starting with basic techniques. I use this booklet for magic classes but it can also be included in a magic set or used as a goody bag. The book is thoroughly researched, carefully written, and fully illustrated to make it one of the easiest magic books to learn from. A very well known magician is now using this for a special project he asked me to help create for him. The Card Magic Book Tricks with playing cards is one of my most popular magic classes for young adults. I was careful to make sure that the tricks I used in this book are not your grandfather’s card tricks, but the best tricks I could find utilizing regular cards. The trick selection in this book is absolutely fantastic, fully illustrated, and easy to follow. Once again, this book can also be used as a goody bag and is especially appropriate for children eight years old or older, as well as adults. The Money Magic Book My second most popular magic class deals with money. I am very happy with the trick selection in this booklet. It is written and illustrated with the same high quality standards as my other goody bags. I will sometimes substitute the above booklets for my main goody bag when I have repeat bookings. If you do larger family entertainment shows or certain corporate events you can easily sell these books in back of the room sales for $10.00 a piece. This is an easy way to make a lot of extra money. When you invest in the reprint rights for any of my goody bags you get to print them using your name as the author. You have a one time investment and your only other cost is for printing. If you wanted to write and illustrate your own booklets you will find that your investment, especially with your time, will far exceed what I am asking. All of the above goody bags include 1200 dpi master sheets that you can take to any copy shop as well as a copy on disk in Publisher format so you can customize them. I also include a special report that will show you how to put the various goody bags together. The investment for each goody bag is $100.00 but I have a special deal (offer #3) below. Everything We've Discussed and a GREAT Special Offer! Like I said before, these are the same tools I use day in, day out to generate serious income for my family magic business. I'm making them available to you now, complete with everything you need to start adding additional revenue streams to your business. Just choose which products you want and click the ORDER link to add them to the shopping cart.
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